👋
My name's Prasanna.You can call me Prazy :)
👋
My name's Prasanna.You can call me Prazy :)
I am a seasoned designer and leader, who found his dream career through luck & curiosity after going the traditional engineering path.
I am a seasoned designer and leader, who found his dream career through luck & curiosity after going the traditional engineering path.
My journey to where I am
(Hover over the photo for a fun snippet!)
My tryst with disability & exclusion
My tryst with disability & exclusion
Born deaf, I’ve experienced firsthand the exclusions people with disabilities face in everyday life. These challenges shaped my passion for creating a more equitable world—one where people like me have the space and support to thrive
Born deaf, I’ve experienced firsthand the exclusions people with disabilities face in everyday life. These challenges shaped my passion for creating a more equitable world—one where people like me have the space and support to thrive
Born deaf, I’ve experienced firsthand the exclusions people with disabilities face in everyday life. These challenges shaped my passion for creating a more equitable world—one where people like me have the space and support to thrive
Tasting independence through technology
Tasting independence through technology
The internet opened new ways for me to communicate through chat and email, and my first mobile phone gave me the independence to navigate college life on my own. These experiences sparked my passion for technology and inspired me to build things that empower others.
The internet opened new ways for me to communicate through chat and email, and my first mobile phone gave me the independence to navigate college life on my own. These experiences sparked my passion for technology and inspired me to build things that empower others.
The internet opened new ways for me to communicate through chat and email, and my first mobile phone gave me the independence to navigate college life on my own. These experiences sparked my passion for technology and inspired me to build things that empower others.
Discovering design as a career path
Discovering design as a career path
While my research stint at Infosys was engaging, it was my creative experiments with Photoshop and posters that caught colleagues’ attention. One of them introduced me to graphic and UX design—leading me to pursue a Master’s in Digital Design at National Institute of Design Bangalore
While my research stint at Infosys was engaging, it was my creative experiments with Photoshop and posters that caught colleagues’ attention. One of them introduced me to graphic and UX design—leading me to pursue a Master’s in Digital Design at National Institute of Design Bangalore
While my research stint at Infosys was engaging, it was my creative experiments with Photoshop and posters that caught colleagues’ attention. One of them introduced me to graphic and UX design—leading me to pursue a Master’s in Digital Design at National Institute of Design Bangalore
Starting out my dream career
Starting out my dream career
My time at the National Institute of Design made me sure that design was the best way to work toward my goal of accessibility and inclusion. I learned a lot during my early years at HolidayIQ and Myntra, taking both successes and failures in stride and applying these lessons at Swiggy
My time at the National Institute of Design made me sure that design was the best way to work toward my goal of accessibility and inclusion. I learned a lot during my early years at HolidayIQ and Myntra, taking both successes and failures in stride and applying these lessons at Swiggy
My time at the National Institute of Design made me sure that design was the best way to work toward my goal of accessibility and inclusion. I learned a lot during my early years at HolidayIQ and Myntra, taking both successes and failures in stride and applying these lessons at Swiggy
Becoming a design leader
Becoming a design leader
From my first day as a Lead Product Designer, I discovered my strengths in managing junior designers and building 0-to-1 design frameworks for key projects. Each year at Swiggy has helped me grow my leadership abilities and strengthen my soft skills as an executive.
From my first day as a Lead Product Designer, I discovered my strengths in managing junior designers and building 0-to-1 design frameworks for key projects. Each year at Swiggy has helped me grow my leadership abilities and strengthen my soft skills as an executive.
From my first day as a Lead Product Designer, I discovered my strengths in managing junior designers and building 0-to-1 design frameworks for key projects. Each year at Swiggy has helped me grow my leadership abilities and strengthen my soft skills as an executive.
What's next for me?
After a decade of designing for e-commerce and quick commerce across B2C and B2B charters, I’m now eager to explore new opportunities — where I can test my experience, challenge myself to unlearn, and adapt to the needs of a new team.
After a decade of designing for e-commerce and quick commerce across B2C and B2B charters, I’m now eager to explore new opportunities — where I can test my experience, challenge myself to unlearn, and adapt to the needs of a new team.
My leadership principles
My personal and professional experiences have shaped a clear set of values that help me bring out the best in myself and those I work with every da
People in focus
Hands on leadership
People in focus
Build great products through effective collaboration with peers & stakeholders
Build great products through effective collaboration with peers & stakeholders
Build great products through effective collaboration with peers & stakeholders
Hands-on leadership
Hands on leadership
Hands-on leadership
Demonstrate the impact of design through hands-on craft and measurable outcomes
Demonstrate the impact of design through hands-on craft and measurable outcomes
Demonstrate the impact of design through hands-on craft and measurable outcomes
Win-win mindset
Hands on leadership
Win-win mindset
Find common ground with stakeholders to balance business goals with user needs
Find common ground with stakeholders to balance business goals with user needs
Find common ground with stakeholders to balance business goals with user needs
Emotion & craft
Hands on leadership
Emotion & craft
Ship pixel perfect designs that tell a story & evoke emotions from the end users
Ship pixel perfect designs that tell a story & evoke emotions from the end users
Ship pixel perfect designs that tell a story & evoke emotions from the end users
System thinking
Hands on leadership
System thinking
Architect frameworks & flows that are future-ready, scalable and reusable
Architect frameworks & flows that are future-ready, scalable and reusable
Architect frameworks & flows that are future-ready, scalable and reusable
Autonomy & context
Hands on leadership
Autonomy & context
Guide and empower junior peers and stakeholders to build confidently
Guide and empower junior peers and stakeholders to build confidently
Guide and empower junior peers and stakeholders to build confidently
Evangelizing accessibility & inclusion
I've taken the below initiatives to leverage my capacity as a design leader to advocate for accessibility and inclusion in the design community, both internal and external
Accessibility workshop with Lauren Celenza
Accessibility workshop with Lauren Celenza
I invited Lauren, a Senior Product Designer from Google Maps, to Swiggy’s Bengaluru office for a 3-day masterclass on accessibility and inclusion. The event was a resounding success, grounding the Product and Design teams in empathy at a foundational level!
I invited Lauren, a Senior Product Designer from Google Maps, to Swiggy’s Bengaluru office for a 3-day masterclass on accessibility and inclusion. The event was a resounding success, grounding the Product and Design teams in empathy at a foundational level!
Making Swiggy app accessible
Making Swiggy app accessible
Making Swiggy app accessible
I partnered with the Director of Engineering to define accessibility (a11y) guidelines at the atomic level of our design system. Together, we built a Figma plugin that enabled designers to generate a11y specs for each screen—making accessibility a built-in part of project delivery
I partnered with the Director of Engineering to define accessibility (a11y) guidelines at the atomic level of our design system. Together, we built a Figma plugin that enabled designers to generate a11y specs for each screen—making accessibility a built-in part of project delivery
I partnered with the Director of Engineering to define accessibility (a11y) guidelines at the atomic level of our design system. Together, we built a Figma plugin that enabled designers to generate a11y specs for each screen—making accessibility a built-in part of project delivery
Writings and publications
Writings and publications
Writings and publications
I share my lived experiences with exclusion due to my disability on my personal Substack. My perspectives on accessibility at scale in product design have been featured in various publications and articles
I share my lived experiences with exclusion due to my disability on my personal Substack. My perspectives on accessibility at scale in product design have been featured in various publications and articles
I share my lived experiences with exclusion due to my disability on my personal Substack. My perspectives on accessibility at scale in product design have been featured in various publications and articles
contact me
contact me
contact me
Thanks for checking out my website!
Looking for a casual connection on anything design and accessibility related? Have an opportunity you think I might which I might be a good fit for? Do get in touch with me on LinkedIn, or send a message using the form.
