Prasanna Venkatesh Portfolio

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Primary role

Manager -> Sr Manager -> Director

Primary role

Manager -> Sr Manager -> Director

Primary role

Manager -> Sr Manager -> Director

Time frame

2020 - Present

Time frame

2020 - Present

Time frame

2020 - Present

Team Size

2 -> 7 -> 16 designers

Team Size

2 -> 7 -> 16 designers

Team Size

2 -> 7 -> 16 designers

Contribution

Individual contributor + Leader

Contribution

Individual contributor + Leader

Contribution

Individual contributor + Leader

Swiggy Instamart

Building From zero to a $6.8 billion quick commerce giant

I was entrusted with leading the launch of Instamart, a top-tier grocery experience powered by Swiggy’s dark stores. I remotely collaborated with 5 cross-functional teams to bring the vision to life in record time. Over the course of its existence, I’ve evolved as a leader, guiding Instamart’s journey from a scrappy startup mode into a mature, full-fledged vertical with multiple parallel workstreams.

Primary role

Manager -> Sr Manager -> Director

Time frame

2020 - Present

Team Size

2 -> 7 -> 16 designers

Contribution

Individual contributor + Leader

Pre-Instamart days

Before Instamart, I led the design and launch of Swiggy Stores, a market- place for supermarkets and local stores. We faced difficult challenges with product accuracy and inventory, causing cancellations and poor customer perception of Stores.

Our lessons from the failure of Stores helped us set the foundation for the next grocery revolution, Instamart.

Launch of Instamart & evolution

As remote work became the new normal in CoVID, the need for convenient, timely grocery delivery grew stronger than ever. We saw a clear opportunity to leverage our learnings from Swiggy Stores to offer grocery delivery in 30–45 minutes. That’s how the idea for Instamart was born—a bold bet on speed, convenience, and customer delight.

I led a scrappy 2-member design team in collaborating with multiple teams in an fully remote and agile manner, culminating in the launch of Instamart just three months later. Since then, the product has grown into a full-fledged charter with multiple streams, and I've also grown as a leader with a 16-member team

Instamart
over the
years

Instamart over the years

Spark mode

Build mode

Scale mode

Power mode

My contributions & impacts

Owing to the volume of work I've done in Instamart alone, I have decided to create separate case study collections that truly reflect the breadth and depth of projects I've been involved in.